Social Media Manager | Digital Strategist | Versatile Innovator

Experienced leader with 30 years of project management and creative expertise, transitioning full-time into a digital career. Results-driven strategist with a strong background in healthcare administration, respiratory care services, web design, social media management, and content creation. Proven ability to grow online communities, optimize engagement through SEO and data analytics, and lead projects from conception to execution. Skilled in leveraging AI-driven tools, live streaming, and multi-platform marketing to build compelling digital experiences.

Healthcare Operations & Leadership:

  • Strategic Planning & Execution
  • Hospital & Clinic Operations Management
  • Budgeting & Fiscal Management
  • Contract Negotiations & Vendor Relations
  • Labor Relations & Productivity Management
  • Value-Based Care & Alternative Payment Models
  • Supply Chain & Cost Containment Strategies
  • Quality Management & Process Improvement:
  • Lean Methodology & Six Sigma Principles
  • Regulatory Compliance (CMS, DNV, Joint Commission, HIPAA)
  • Performance Improvement & Patient Safety Initiatives
  • Value Analysis & Clinical Spend Optimization
  • Data-Driven Decision-Making & Outcome Measurement
  • Utilization Management & Total Cost of Care Reduction

Clinical Trials & Medical Research:

  • Clinical Trial Design & Implementation
  • Medical Device & Pharmaceutical Research
  • Regulatory Compliance in Research (IRB, FDA, GCP)
  • Data Collection & Outcome Analysis
  • Research Collaboration with Multidisciplinary Teams
  • Evidence-Based Practice & Protocol Development

Technology & Data Analytics:

  • Healthcare Data Analytics (DRGs, ETGs, Risk Adjustment, Case Mix)
  • ERP, HRIS & EHR/IHR Systems (Epic, Oracle, Web Objects)
  • Business Intelligence & Reporting Tools
  • Process Automation & Workflow Optimization

Leadership & Soft Skills:

  • Change Management & Organizational Development
  • Team Building & Staff Development
  • Cross-Functional Collaboration & Stakeholder Engagement
  • Conflict Resolution & Communication

Writing Skills

  • Medical Writing – Writing, editing, and proofreading policies, guidelines, journal articles, research papers, and clinical trial proposals with precision and adherence to regulatory standards
  • Copywriting & Content Development – Ad copy, sales pages, blog posts, website content
  • Editing & Proofreading – Structural editing, line editing, grammar, and style refinement
  • Creative & Persuasive Writing – Storytelling, branding, email marketing, product descriptions
  • Social Media & Advertising Copy – Writing for Facebook, Instagram, LinkedIn, Twitter, TikTok
  • AI-Enhanced Writing – AI-generated content refinement, scriptwriting, chatbot scripting

Content Creation / Web Design / Social Media Management

  • Social Media Strategy – Campaign development, content calendars, audience engagement
  • SEO & Digital Marketing – Hashtag research, keyword optimization, affiliate marketing
  • Copywriting & Content Development – Ad copy, sales pages, blog posts, website content
  • Editing & Proofreading – Structural editing, line editing, grammar, and style refinement
  • Creative & Persuasive Writing – Storytelling, branding, email marketing, product descriptions
  • Content Strategy & Branding – Graphic design, video editing, brand messaging
  • Web Design & Development – Hand coding, UX/UI design, usability testing, Adobe Creative Suite
  • Analytics & Performance Tracking – User behavior analysis, A/B testing, social media insights
  • Social Media & Advertising Copy – Writing for Facebook, Instagram, LinkedIn, Twitter, TikTok
  • AI-Enhanced Writing – AI-generated content refinement, scriptwriting, chatbot scripting
  • Live Streaming & Video Production – OBS Studio, real-time audience interaction, event coordination
  • Community Engagement & User-Generated Content: Yelp Elite (2024, 2025), audience interaction, brand engagement

Certifications:

  • Microsoft Certified Professional
  • Registered Respiratory Therapist

Professional Experience

Social Media Manager & Content Creator
Katloff Kreations | 2021 – Present

  • Manage all social media platforms, growing audience engagement through strategic content
  • Conduct SEO and hashtag research to optimize visibility and reach
  • Produce live streams using OBS, engaging audiences with interactive storytelling
  • Collaborate with influencers, authors, and brands for cross-promotional opportunities
  • Utilize AI for image creation, scriptwriting, and social media copy

Independent Author & Digital Marketer
Self-Employed | 2010 – Present

  • Authored and published novels, short stories, and guest blog articles
  • Wrote and edited creative writing pieces, including fiction and storytelling content
  • Contributed writing advice articles to help aspiring authors refine their craft
  • Built and maintained an author blog, overseeing SEO, social media, and marketing campaigns
  • Designed and managed websites, book covers, and promotional materials
  • Led book launch campaigns using social media strategies and email marketing
  • Utilized data analytics to optimize audience targeting and engagement

Manager, Respiratory Therapy
Robbinsdale Hospital – North Memorial Health, Robbinsdale, MN
May 2023 – March 2025

  • Optimized departmental operations by leading initiatives that reduced agency staffing reliance by 91.6%, improved workforce stability, and decreased average ventilator days by 12%, enhancing both patient outcomes and cost efficiency.
  • Directed strategic planning and resource management for the Respiratory Therapy and Pulmonary Rehabilitation departments, ensuring alignment with quality, safety, and financial objectives.
  • Implemented data-driven decision-making to drive continuous process improvement, enhance patient care delivery, and streamline workflows to meet operational targets.
  • Developed system-wide policies and protocols in collaboration with key stakeholders, including procedures for determining brain death and a tracheostomy management protocol, reinforcing consistency and clinical excellence across the organization.
  • Led cross-functional collaborations with HR, Diversity, Equity & Inclusion, and other departments to rebuild a cohesive, high-performing team in a previously divided work environment.
  • Actively contributed to enterprise-wide initiatives through participation in interdisciplinary committees such as the System Infection Prevention Committee, Procedural Sedation Committee, and Critical Care Committee, advancing North Memorial’s mission and strategic objectives.

Director, Respiratory Care Services
Oregon Health & Science University, Portland, OR
January 2018 – May 2023

  • Drove operational efficiency, increasing productivity by over 20% and implementing cost-saving initiatives that resulted in over $1 million in medical supply savings across five fiscal years.
  • Led research and innovation efforts, collaborating on the development of new healthcare solutions, including medication trials, 3D-printed ventilators, and telemedicine platforms to enhance patient care.
  • Ensured compliance with Good Clinical Practice (GCP) guidelines and regulatory standards, overseeing protocol adherence in clinical trials and fostering ethical research practices.
  • Championed interdisciplinary collaboration, serving on key committees such as the Quality Oversight Committee, Critical Care Executive Committee, and Ethics Committee, ensuring alignment of respiratory care services with institutional goals and best practices.
  • Recognized for excellence, receiving the 2020 Performance Excellence Award for outstanding achievement in clinical and operational advancements.

Clinical Manager, Respiratory Care Services
Oregon Health & Science University, Portland, OR
October 2013 – December 2017

  • Led clinical operations for adult and neonatal critical care, ensuring high standards of patient safety, quality, and efficiency.
  • Optimized healthcare documentation by developing enhancements to integrated health record systems, improving accuracy, accessibility, and workflow efficiency.
  • Served as a clinical expert and change agent, contributing to evidence-based practice workgroups that drove the implementation of best practices and improved patient care outcomes.
  • Mentored and developed clinical teams, fostering a culture of continuous improvement and professional growth within a high-acuity environment.

Advanced Respiratory Care Practitioner
Grossmont Hospital – Sharp Healthcare, La Mesa, CA
July 2004 – September 2013

  • Demonstrated leadership as a Relief Shift Lead, successfully training, coaching, and mentoring new hires to enhance team competency and performance.
  • Served as a key departmental representative on the Hospital-Wide Clinical Practice Committee and actively contributed to the shared-governance Pulmonary Action Council, driving policy and practice improvements.
  • Developed and implemented an optimized workload assignment system based on Relative Value Units (RVUs) using national standards established by the American Association of Respiratory Care, improving efficiency and resource allocation.
  • Played a critical role in special projects, including the development of educational materials, conducting chart audits, and evaluating new respiratory care equipment to enhance patient care and operational effectiveness.
  • Provided high-quality respiratory care across diverse hospital settings, including Level 3 NICU, ER, SICU, MICU, Skilled Nursing Facility (SNF), Physical Rehabilitation, and Mental Rehabilitation units, ensuring best practices were upheld in each specialized environment.

Web Designer & Digital Strategist (Freelance & Contract)
Various Clients | 1997 – 2008

  • Designed and maintained websites for Falls Properties, Oasis Golf Resort, and more
  • Developed and managed web content for Edmunds.com, GemConnect.com, Agua Caliente Band of Cahuilla Indians, Spa Resort Casino, and Canyon National Bank
  • Performed usability studies, end-user tracking, and SEO optimization
  • Created marketing campaigns, affiliate programs, and managed online communities
  • Served as a live stream coordinator and content administrator for digital platforms

Healthcare IT Consultant
BEST Consulting, Palm Springs, CA
August 1998 – June 2004

  • Led project planning and management for healthcare initiatives, ensuring successful execution across multiple hospital sites in Southern California.
  • Assessed and implemented healthcare technology solutions, optimizing system functionality and improving operational efficiency.
  • Conducted system analysis and testing to ensure seamless integration, functionality, and compliance with industry regulations.
  • Managed healthcare data, maintaining strict adherence to HIPAA and other regulatory standards to protect patient privacy and data integrity.
  • Developed and delivered training programs for healthcare staff, empowering teams to effectively use new technologies and optimize workflows.
  • Provided technical support and troubleshooting to both healthcare staff and patients, ensuring smooth adoption and utilization of digital health solutions.
  • Collaborated with hospital leadership to drive process improvements, enhance patient care delivery, and support regulatory compliance initiatives.

Director of Cardiopulmonary Services
Sierra Vista Hospital, Truth or Consequences, NM
January 1997 – July 1998

  • Led a multidisciplinary team to ensure high-quality patient care.
  • Developed policies for regulatory compliance and performance improvement.
  • Optimized treatment strategies through cross-functional collaboration.
  • Managed budgets for financial stability and efficiency.
  • Conducted staff development and performance evaluations.
  • Designed patient education programs to enhance health literacy.
  • Ensured compliance through audits and quality control.
  • Fostered teamwork and staff engagement.

Respiratory Therapist
Memorial Medical Center, Las Cruces, NM
May 1993 – December 1996

  • Provided leadership as a relief supervisor, ensuring smooth operations.
  • Delivered respiratory care across ICU, ER, and inpatient units.
  • Performed patient assessments and diagnostic tests, including sleep studies.
  • Collaborated with physicians on treatment plans.
  • Administered respiratory therapies per best practices.
  • Educated patients on medication use and disease management.

Presentations

  • What does a Respiratory Therapists do?
    Anoka-Hennepin County Schools, March 2023
  • Huddling is not just for Football!
    Leadership Webinar – Vizient Respiratory Network, July 2022
  • Reducing Blood Gas Analysis Errors with the OPEx Daily Management System
    Co-Author
    Lean Healthcare Academic Conference, October 2021

Media Appearances

Publications